Dermalogica was highlighted in a memorable television campaign for Dell computers, titled “Beginnings,” now airing in every major market in the USA. The campaign acknowledges innovative brands, which began in settings such as a “modest first floor bedroom, dusty basement, old dining room table, little room over the pizza place, or on the second floor above the strip mall.” Media coverage of the campaign also resulted in more than 65 million in reach during the first week of its airing. “This insightful campaign really gets it right when describing not only our story, but also the story of entrepreneurial success everywhere: ‘endless vision and an equal amount of audaciousness’, as the ad states,” says Jane Wurwand, cofounder and owner of Dermalogica. In 1986, Wurwand and her husband Raymond Wurwand founded the professional skincare brand just a few years after arriving to the U.S. She first founded The International Dermal Institute (IDI), a postgraduate institution for licensed professionals. Three years later, the Wurwands created the Dermalogica brand and launched the first core products introduced to support the postgraduate IDI curriculum. “Dermalogica is so honored to be recognized by Dell as one of the world’s great stories,” says Wurwand. “We hope to inspire innovators everywhere, just as they continue to inspire and motivate us.”
To view the new Dell advertising campaign, visit www.youtube.com.