Dermalogica Launches New Consumer Loyalty Program
Dermalogica has launched a new consumer loyalty program, Dermalogica Rewards, at the brand’s two concept spaces in Santa Monica and in Manhattan and its ecommerce site on www.dermalogica.com. The new program enhances the customer experience by creating cohesive brand interactions from the point of sale to the redemption of the rewards. It provides consumers with the opportunity to earn points beyond product purchases and treatment services, as well as through engagement via the brands social media platforms including Facebook and Twitter. All earned points will automatically be linked directly with each customer’s online account at www.dermalogica.com/rewards. Rewards will take the form of incentives based on point accrual, in-salon expertise and Face Mapping offerings, surprise point-earning, and bonus gift opportunities. The brand plans to launch their program to other Dermalogica concept spaces located around the world.
To learn more about Dermalogica Rewards, visit www.dermalogica.com.