Dermalogica Welcomes New Head of U.S. Marketing
Dermalogica appointed Laura Staves as senior director of U.S. marketing, who will base her operations at the brand’s worldwide company headquarters (Carson, CA). Staves will work directly with Dermalogica’s U.S. sales and education teams to maintain strategic and tactical consistency across the organization, emphasizing a holistic, integrated approach to skin health through professional service and take home care. “Dermalogica has always been an original because the interaction between the professional skin therapist and the client have always been central to the brand promise,” says Staves. “My main focus is to build on this continuum, which is now more than 25 years in the making.” Prior to joining Dermalogica, Staves held the position of associate director of marketing for Obagi Medical Products, following three years in Brand Marketing for the YUM! Corporation on the Taco Bell brand.