Supermodel Erin Heatherton has been announced as the face of organic skincare and beauty company Adore Cosmetics. This is the first time Heatherton will serve as the face of a cosmetics company, and in this role, she will appear in its ad campaign and in images throughout all Adore Cosmetics stores. "I love the concept and message behind Adore Cosmetics and the Adore Yourself campaign, using only organic stem cells in formulas and reminding women to love the skin they're in,” says Heatherton. “I knew this was the perfect brand to align myself with. The research and precision put into their products is unrivaled in this industry and my skin has truly never looked healthier since I started using their line.”
As Adore Cosmetics continues to expand its brand presence with Heatherton as its spokeswoman, the company is also expanding its retail footprint, which consists of a current total of more than 70 stores worldwide with new locations in Austria, Panama, and St. Martin, as well as 10 to 15 stores planned open in Canada in the near future. Says CEO Shay Segev, "When carefully selecting our first official brand ambassador we wanted to make sure that we found someone who possessed timeless, organic, yet effortless beauty, in which we found Erin to perfectly exemplify each of these characteristics.”