H20 Plus and Walt Disney Parks Expand Alliance
As the primary in-room amenities provider for Walt Disney World Resort, Disneyland Resort, Disney Cruise Line and Disney Vacation Club properties, H2O Plus announced the expansion of a multi-year strategic alliance agreement. Through the new deal, which will strengthen the presence of H20 globally, H20 Plus products will also be available at Hong Kong Disneyland Resort, Disneyland Resort Paris and Aulani, a Disney Resort & Spa in Ko Olina, Hawaii. Additionally, H2O Plus will sponsor five runDisney races, during which the company will offer a sampling of hair and skin care products at various locations, including health & fitness expos, race retreats and VIP lounges.
H20 Plus will also offer more robust retail programs and additional co-branded products such as H2O Plus premium Sea Salt and Sea Marine SPA lines and the signature blue Bath Aquatics collection. The products will also be available through an in-room resort catalogue and at Disneystore.com.
"We've enjoyed a wonderful, long-standing relationship with Disney and we are pleased with the opportunity to further collaborate with one of the most beloved companies in the world" said H2O Plus CEO, Rick Ruffolo. "This expanded agreement will enable us to provide H2O Plus to an even broader Disney audience who can now enjoy the best in marine-based skincare products."