HOW AVEDA MAKES THEIR BRAND WORK ONLINE AND OFFLINE: AN INTERNVIEW WITH VALERIE SNITZ OF AVEDA

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We thought you might be interested in how leading spa retailer Aveda is making sure that their powerhouse brand is consistent across their many sales and promotional channels. Take a look at this excerpt from an interview with the Manager of Aveda Online, Valerie Snitz.

Valerie shares her top seven tips for keeping Aveda's online and offline brand images consistent and clear. These are:

Tip #1: Make sure your packaging is recognizable in all media

Tip #2: Constantly promote your site goals internally

Tip #3: Budget for (and expect) constant Web updates

Tip #4: Include standard product copy... plus much more

Tip #5: Product image size matters

Tip #6: Keep cross-selling in all media

Tip #7: Don't forget about images in email communications

For the full story, go to the MarketingSherpa Great Minds in Marketing Web site at greatmindsinmarketing.com/sample.cfm?contentID=2361.
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