INDUSTRY LEADERS AGREE: SPATRADE'S NEW PATH TO PROFITABILITY FOR DAY SPAS REPORT IS A MUST-READ FOR SPA SUCCESS

Share this
Top Spa Visionaries Heap Praise on SpaTrade's New Special Report Featuring
the 7 Hottest Industry Trends Plus 43 Profit Secrets from Leading Day Spas


March 11, 2003 - Petaluma, CA - Rave reviews are coming in for the latest Special Report from SpaTrade, the leading resource for spa industry business management. Released last week at the International Health, Racquet and Sportsclub Association (IHRSA) annual conference and trade show in San Francisco, CA, wellness industry business leaders who have reviewed the report have been full of praise for the work. The report is available at http://www.spatrade.com/p2p/.

SpaTrade's Path to Profitability reports deliver cutting-edge business tips based on extensive research into the spa industry and beyond. The reports provide detailed reviews of the top trends and spell out the most lucrative tactics being used by the most successful and innovative spa businesses today. To prepare the Path to Profitability for Day Spas report, the SpaTrade research staff interviewed dozens of the industry's top spa owners, managers, consultants and vendors, to gather the best in profitability tactics for 2003. They also reviewed trade and consumer media from the spa industry and the key influential industries associated with the spa business-fitness, medical, hospitality, and beauty.

The next three reports will be on Spa Vendors, Medical Spas, and Fitness Center Spas. Other upcoming report topics will include Resort and Destination Spas, Spa Public Relations, Spa Online Marketing, and Spa Retail Sales.

Says Susie Ellis of Spa Finder, the largest spa marketing and publishing company, 'As I was reading SpaTrade's Path to Profitability for Day Spas, I kept saying to myself, yes, yes, yes! SpaTrade has a great way of gathering information and presenting it in such a way that gives you insight and great ideas to build your business. There are so many nuggets of wisdom here that I can't wait for the next report. This is a real service to the entire spa industry.'

Marian Urban, founder of the Medical Spa Conference, said 'The SpaTrade Path to Profitability for Day Spas report gets right to the heart of the issues effecting any owner or operator of a spa. It is without a doubt the best source of accurate information available on the spa industry.'

Hannelore R. Leavy, Executive Director of The Day Spa Association and The Medical Spa Association, stated, 'Today more than ever, it is so important for day spas to have the right business intelligence - the SpaTrade Path to Profitability for Day Spas delivers the message loud and clear! The paper offers useful, practical information day spas can use to grow their businesses and thrive even in this unstable economic environment. It's a great tool to stay ahead of the pack!'

The International Spa Association's recently released 2002 Spa Industry Study found there were nearly 156 million spa visits in the United States in 2001, generating larger revenues than 2001 amusement park and movie box office gross receipts. According to the Cosmeceutical Trends 2002 report released by Datamonitor, the US skin care market is expected to grow from $2 billion in 2002 to $3.6 billion in 2005.

'We've been delighted with the comments we're receiving from leaders in the spa industry,' said Nancy Griffin, CEO of SpaTrade. 'We've heard from many of our 6,000 SpaTrade members - who are primarily spa owners and directors - that they need concrete business intelligence to help them make key decisions for the direction of their businesses in 2003 and beyond. Our goal in creating the SpaTrade Reports is to collect, analyze and provide the business management secrets that make sense in today's tough economy, and deliver cutting edge information that will immediately impact the spa's bottom line.'

The list price of the Path to Profitability for Day Spas report is $75; however, SpaTrade is offering a special discounted price of $49 to SpaTrade members. SpaTrade membership is free - the application is available at http://www.spatrade.com/p2p/

About SpaTrade
The leading resource for spa business management, SpaTrade features breaking news, top experts, feature article links, and product and service information. With a membership of over 6,000 executives, owners, and spa suppliers representing 65 countries, Spa Trade is the most complete Internet resource for the development, management, and marketing of spas and spa-related facilities. SpaTrade is number one in its category on Yahoo! Membership registration is free, and members receive the bi-monthly SpaTrade email newsletter with special features and promotions.