The International Spa Association Foundation (ISPA) has released the volume XI of its Consumer Snapshot initiative. The results show a wide spectrum of habits, concerns, and preferences for both spa-goers and non-spa-goers, evaluating them in the context of respondents’ income levels, age, and gender. The largest portion of respondents (47 percent) said they use a hybrid approach to receiving spa services and includes receiving some services at a spa location and supplementing those with at-home service options. The study also shows respondents’ attitudes toward self-care activities, the factors that influence their decision to visit (or not visit) a spa, spa-going habits, purchasing trends, outlook on the future, and how they make decisions in the age of high demand for spa services and low staffing levels. The data found the spa industry is well-positioned to meet the needs of consumers now and going forward. More than half of current spa-goers (58 percent) said they visited a spa for the first time in the past two years, and 39 percent said they visit the spa more often now than before the pandemic. And 65 percent of spa-goers noted they will focus more on their health and wellbeing now.