JET BLUE TO OFFER BLISS PRODUCT KITS ON REDEYE FLIGHTS

JetBlue airline has begun giving overnight passengers kits that contain eye masks, earplugs, moisturizer, lip balm and a promotional offer from Bliss.

'We thought this would be a unique way to differentiate ourselves from our competitors,' said Eric Brinker, JetBlue's director of product development and customer experience. 'JetBlue is not going to be the airline to nickel and dime its customers.

New York-based Bliss has spas in the United States, London and W Hotels. Starwood Hotels & Resorts Worldwide Inc, which owns the W brand, bought Bliss in 2004.