Macy’s has revealed its plans to purchase Bluemercury, a luxury beauty retailer offering spa and beauty products, for $210 million. Based in Washington, D.C., Bluemercury operates 60 specialty stores in 18 states, including in-house spas carrying products such as M-61, a proprietary skincare brand. Macy's plans to expand the chain as a standalone business while also adding select Bluemercury products and boutiques to Macy's stores nationwide. “With Bluemercury, our company can access a new channel to reach additional customers,” says Terry Lundgren, CEO of Macy’s. Marla Malcolm Beck will continue as Bluemercury's CEO, and Barry Beck will remain chief operating officer—both reporting to Lundgren. The chain’s team of 500 associates will remain in their current roles operating a standalone Bluemercury specialty business. "With the full weight of Macy's resources, we will be able to accelerate our store penetration across the U.S., bringing our specialty store format to urban and suburban markets throughout the country," says Beck. The acquisition is expected to be complete in Macy's fiscal first quarter ending in May.
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