Mia Kyricos Joins SpaFinder Wellness as Chief Brand Officer

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Categories: People on the Move

Mia Kyricos Joins SpaFinder Wellness as Chief Brand Officer

SpaFinder Wellness announced the appointment of Mia Kyricos, who has been named chief brand officer. In the newly created position, Kyricos will lead the company’s worldwide branding initiatives and oversee marketing, advertising, public relations, industry and consumer relations, social media and digital strategy, research, and internal communications. As a member of the SpaFinder Wellness’ senior executive team, she is responsible for developing a global strategy to leverage the company’s position to continue its brand evolution. "With her strong background and education in hospitality, wellness, and brand marketing, Mia brings an incredible wealth of knowledge to SpaFinder Wellness,” says Pete Ellis, CEO and Chairman. “She is a perfect fit for the future direction of our company. A huge plus is the respect she has earned from executives around the world, and there is no doubt she will be a tremendous asset as we grow our global position." Prior to her new appointment, Kyricos was president of Kyricos & Associates, strategic advisors to the global spa, wellness, and hospitality industries. “SpaFinder Wellness is the most trusted spa brand in the world, and the chance to work with an extremely gifted team to fully develop its brand promise and grow its awareness in the marketplace is an exceptional opportunity,” says Kyricos. “There is nothing that means more to me than helping people live well and feel their best. SpaFinder Wellness is where I can fulfill this passion.”