The Travel Industry Association (TIA) and Synovate recently released a survey conducted in May 2006 that is a representative sample of 1,500 adults. Here is a brief snapshot of the results.
SPA VACATIONS: More than half (54%) of travelers said they were currently interested in going to a spa or a place where they can relax and rejuvenate themselves. The majority (40%) are 35-54 years old; however, interest is strong among 18-34 year-olds (37%).
VOLUNTEER VACATIONS: One-quarter (24%) of travelers said they were currently interested in taking a volunteer or service-based vacation. Interest was strongest among boomers, with the largest share (47%) falling into the 35-54 year old age range.
CHILDREN -FRIENDLY DESTINATIONS: More than 35% of travelers said they were currently interested in traveling to places that cater to children.
SPIRITUAL VACATIONS: One-quarter (25%) of travelers said they were currently interested in taking a spiritual vacation such as a religious retreat or pilgrimage. The appeal spans the ages, with one-third of each age group (18-34, 35-54 and 55+) expressing interest in such a vacation.
ENRICHMENT TRAVEL: More than half (56%) of travelers said they were currently interested in taking an educational trip where they and/or their family can learn something.
SPA VACATIONS: More than half (54%) of travelers said they were currently interested in going to a spa or a place where they can relax and rejuvenate themselves. The majority (40%) are 35-54 years old; however, interest is strong among 18-34 year-olds (37%).
VOLUNTEER VACATIONS: One-quarter (24%) of travelers said they were currently interested in taking a volunteer or service-based vacation. Interest was strongest among boomers, with the largest share (47%) falling into the 35-54 year old age range.
CHILDREN -FRIENDLY DESTINATIONS: More than 35% of travelers said they were currently interested in traveling to places that cater to children.
SPIRITUAL VACATIONS: One-quarter (25%) of travelers said they were currently interested in taking a spiritual vacation such as a religious retreat or pilgrimage. The appeal spans the ages, with one-third of each age group (18-34, 35-54 and 55+) expressing interest in such a vacation.
ENRICHMENT TRAVEL: More than half (56%) of travelers said they were currently interested in taking an educational trip where they and/or their family can learn something.