Shelly Lotz Publishes Book on Green Spas
Spa industry veteran Shelly Lotz just released a new book, Green Spas and Salons: How to Make Your Business Truly Sustainable. Overall, the manual aims to help spa owners and managers navigate the “green hype” to focus on long-term business success. It summarizes green business practices, sustainability principles, and green building all under one tome and includes practical how-to steps, personalized action plans, and worksheets on topics from staff engagement to water and energy conservation to product and supply evaluation.
Shelley Lotz has over 25 years of experience in the spa/wellness/beauty industry as an esthetician, educator, and business owner. She is a major contributing author of Milady’s Standard Esthetics Fundamentals, a textbook for esthetician students. She started an institute of aesthetics and is a Certified Sustainable Building Advisor.