SPAKID LAUNCHES PRODUCT LINE FOR CHILDREN AND TEENS
July 15, 2003
CHARLOTTESVILLE, VA (July 2, 2003) - It's all the buzz. SpaKid International, a premier company dedicated to child and adolescent spa wellness programs, is launching its first product line specifically designed for children and teens. SpaKid's products will present discerning spas and resorts the unique opportunity to be first to market with wellness-based products for the youth market. The SpaKid philosophy focuses on inspiring children to be passionate about health and wellness. This product line is fresh, hip, educational and dynamic and unlike anything on the market.
SpaKid's product lines will introduce the youth market, in developmentally appropriate ways, to massage, aromatherapy, healthy eating, yoga, meditation and guided imagery. 'Today's youth are under-served by the typed of programs and products that promote a healthy and well-balanced approach to growing up,' said Heather A. Lee, LCSW, SpaKid International's President. 'Our new line of products extends the work of SpaKid programs that aim to ignite young people's commitment to creating a lifestyle that promotes enhanced health.' Ms. Lee holds degrees and training in Mind/Body Medicine from The Harvard Mind/Body Medical Institute. Her crossover from the academic and medical profession positions her as one of the resort and spa industry's leading expert in wellness programming for children.
SpaKid has accessed some of the leading professionals in wellness specialties (such as nutrition, aromatherapy, yoga, massage and meditation) to assure the highest caliber of its products. Playful and engaging themed kits make these products irresistible to kids and parents.
Among the first products to debut:
Buzz Rubb, a muscle magic mini massage kit.
Relax to the Max, relaxation ritual kit for kids
Lavender Lullaby Relaxation Eye Pillow, custom eye pillow with lavender pillow mist
Pop Pop, Fizz, Fizz, bath explosion potion
Spa and resort managers can contact Melanie Sponsler, Vice President of Marketing for SpaKid International at 703-461-0478, to learn more about SpaKid products and programs. You can also visit the SpaKid web site at www.spakid.com.
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