SpaTrade Partners with GiftTracker

Following their commitment to provide spa professionals with the best business solutions the Internet has to offer, SpaTrade has sealed a partnership agreement with GiftTracker, Inc.--the nation's leading provider of private-label gift certificate technology and fulfillment services to the retail, restaurant, beauty salon and spa industry. SpaTrade will promote GiftTracker's unique email gift certificates to the spa industry, which are redeemable by printing the certificate from any computer and bringing it into a day spa or beauty salon for redemption.

Gift certificates are second only to cash in popularity as gifts. It is estimated that Americans spend $27 billion per year on gift certificates -- day spas and beauty salons are among the most popular segments of the industry at Valentine's Day, Mother's Day, even, Father's Day.

'A gift of a massage or beauty treatment shows someone you care about their well-being," said Tricia Mayer President of GiftTracker. "Many spas and beauty salons, however, need help in fulfilling gift certificate requests from customers who lack the time to stop by at the exact moment they need to get a gift.

'We also expect electronic gift certificates to be popular with business owners," added David Ross, COO of GiftTracker. 'The new certificate can be tracked through the entire lifespan of the gift certificate, from sale through redemption. This gives our business clients very useful data about their customers' spending and redeeming habits."

The unique aspect of the electronic gift certificate product is that it does not require special hardware to implement the program. GiftTracker implants a simple gift certificate link into a merchant's own website, allowing customers to click, purchase and send a gift certificate for a massage, beauty treatment or any other product, quickly, easily and painlessly. The system uses VisaNet® to securely authorize and redeem the gift certificates, so merchants simply use their existing credit card processing devices. This eliminates the cost of new hardware and minimizes the training of point-of-sale personnel. The gift certificates are simply processed like a credit card.

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