SPATRADE POLL REVEALS ONE THIRD OF SPAS HIT HARD BY WAR IN IRAQ

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SpaTrade's April poll. How has the war in Iraq affected your business? revealed a variety of experiences. When asked which phrase seems closest to their experience, one third replied "We have seen a drop in business," while one quarter replied "We are doing about the same." Nineteen percent responded that their business is booming and they are getting MORE clients, and ten percent answered that their loyal clients keep coming back, but no new business.

The poll reveals that, for a full 43 percent of spa managers, creating a superior guest experience inside the spa is only half the job. Day spas operators are increasingly finding the need to come up with creative ways to get people in the door and keep them coming back. "The past few years, it was like shooting fish in a barrel—you didn't really need to do a good job of marketing to get clients, because they just came in and spent their money," says SpaTrade expert Peggy Wynne Borgman, owner and spa director of Preston Wynne Spa in Saratoga, California. "Now, it's different — money's tighter, and people's spending habits are changing, and you MUST do an excellent job of marketing if you're going to survive."

*SpaTrade's online polls are empirical in nature and should not be taken as valid, reliable research