Supergoop!, a skincare brand dedicated to UV protection, announced its partnership with international tennis star Maria Sharapova, welcoming her to the Supergoop! team as a co-owner with founder and CEO Holly Thaggard, in an effort to spotlight the brand’s mission to elevate skin cancer awareness. “I’m thrilled to be partnering with a company like Supergoop!,” says Sharapova. “As an avid user of Supergoop! daily, for a number of years, I was drawn to not only the quality of the product but also the opportunity to educate people around the world about the importance of practicing safe sun habits every day.” Together, Sharapova and Thaggard aim to spread the sun-safety message and educate the global community about the benefits of sun protection. “Skin cancer is diagnosed more frequently than all of the leading cancers combined,” says Thaggard. “One in five Americans will be diagnosed with it in their lifetime, and yet through a simple act, it’s primarily preventable. And, not only does the use of daily UV protection help safeguard against this life-threatening illness, but it’s also proven to be a key weapon in the fight against the signs of skin aging.” Sharapova will be ambassador of the brand, informing others about the benefits of practicing safe sun habits through social media and select retailers. “To date, there has not been a broad reaching voice for UV education and we’ve finally found our megaphone in Maria,” says Thaggard. “She is the ideal choice to own and champion this position and we value her as our ambassador of ‘suncare as skincare’.”
For more information, visit www.supergoop.com.