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Dermalogica Featured in New Dell Television Advertising Campaign

Dermalogica was highlighted in a memorable television campaign for Dell computers, titled “Beginnings,” now airing in every major market in the USA. The campaign acknowledges innovative brands, which began in settings such as a “modest first floor bedroom, dusty basement, old dining room table, little room over the pizza place, or on the second floor above the strip mall.” Media coverage of the campaign also resulted in more than 65 million in reach during the first week of its airing. “This insightful campaign really gets it right when describing not only our story, but also the story of entrepreneurial success...