Beauty

New Beauty Intelligence Snapshot Reports to Debut from Cosmoprof North America

As Cosmoprof North America (CPNA) is committed to providing up-to-the-minute information on the beauty industry to its participants, the event company announced a new collaboration with social media consulting firm Verifeed to produce Top Trends & Influencer Reports for Skin, Hair, and Nails. Verifeed prides itself on unearthing “information gold” in the social data stream to provide brands and companies with valuable business intelligence to grow their businesses. With the evolution of social media and viral word-of-mouth marketing, this data enables brands to make more informed business decisions and capitalize on new market opportunities. Through these reports, beauty companies looking...

Discover Beauty Returns to Cosmoprof with New Brands

The Discover Beauty program, an initiative of Cosmoprof North America (CPNA), is returning for its eighth consecutive year. During the three-day program, CPNA show organizers arrange pre-scheduled sales meetings and events with emerging beauty brands and leading retailers. This year’s lineup of brands include: Coastal Salt & Soul , Doll Face Beauty , Drunk Elephant , Indie Lee , Karora Cosmetics , LightStim , Manuka Doctor , MD Solar Sciences , Monteil , Qiriness , Skin Nutrition, Skin&Co Roma , and True Isaac Mizrahi . The Discover Beauty program has its own section centrally located on the show floor, where...

Essie Introduces Expanded Gel Shade Collection

Essie announced the expansion of its essie·gel color palette with the launch of 25 new gel shades. Available at essie flagship salons and spas throughout the U.S., the new colors consist of creamy opaques, shimmers, neons, matte finishers, and more. Designed to keep nails in healthy condition, essie·gel delivers up to 14 days of color and shine. The essie·gel system includes a prep + finish nail cleanser, a base coat, a topcoat, a gel remover, and a professional LED lamp. For more information, visit www.essie.com .

Bioelements Expands Distribution with Raylon

Bioelements announced that it is expanding distribution of its complete line of professional skincare products with Raylon , a beauty supply distributor. “For some time, we have sought to expand our offerings into a complete skincare brand in order to meet our clients’ needs, but we knew we needed the right brand,” says Josh Hafetz, president of Raylon. “We are ecstatic over our new partnership with Bioelements. The reputation of the brand and the products are unparalleled. In the short time we have had the brand, our clients have already been raving about it.” The new expansion includes 13 professional-only...

Herbacin USA Launches New Website

Herbacin USA , a European botanically-based skin, hair, and bodycare line, announced the launch of their new website, www.herbacin.com . Designed specifically for the American market, the site features a sleek layout with colorful graphics, enhanced content, and improved features. Visitors can now enjoy a new product finder and a back-in-stock notifier. The mobile-friendly site includes faster and more powerful searches, an improved check-out process, a pre-order option for new products, lower minimum purchase order quantities, customer reviews, RSS syndication, and more. “We are excited for the launch of this new site which sports Herbacin’s new look and is easier...

Cosmoprof North America Teams Up with Glossybox

Cosmoprof North America (CPNA), which is recognized for its approach to marketing and as the provider of added services to its exhibitor base, has partnered with GlossyBox , a global subscriber beauty box company, in an effort to maintain their innovative approach to business. The collaboration comes as a result of previous successful partnerships that GlossyBox launched with other brands, including Net-A-Porter , Bergdorf Goodman , and La Prairie, among others. Boutique—a GlossyBox limited-edition box—will debut at CPNA in July, which will take place at the Mandalay Bay Convention Center (Las Vegas), and will go on sale to beauty consumers...

Castle Hill Inn Debuts Pop-Up Treatment Boutique

Castle Hill Inn (Newport, Rhode Island) announced its most recent addition—a pop-up spa suite from Farmaesthetics , an organic beauty brand founded and based in Rhode Island. Farmaesthetics, whose flagship apothecary is located on Bellevue Avenue, provides the Inn with its in-room amenities. Both Castle Hill Inn and Farmaesthetics have collaborated to create a treatment boutique in the historic mansion with treatments ranging from $65 to $190, available through May 22. Two of Castle Hill Inn’s historic mansion’s suites have been transformed into treatment rooms featuring customized Farmaesthetics herbal treatments, which include facial treatments using fragrant, detoxifying and relaxing oils,...

Bellus Academy Receives Massage Envy Spa Excellence in Education Award

Bellus Academy announced that the school is now a recipient of Massage Envy’s Spa Excellence in Education Award 2013. The beauty academy will be recognized at Massage Envy’s Annual Franchise Conference, which will be held in Scottsdale, Arizona on April 27, along with five other honorees. This prestigious award distinguishes the best massage and esthetic education schools for their accomplishments in producing quality industry professionals. " Massage Envy is proud to name Bellus Academy as one of our Excellence in Education Award winners for 2013,” says CG Funk, vice president of operations, Massage Envy . “Bellus was selected for outstanding...

Supergoop! Partners with Entrepreneur Maria Sharapova

Supergoop! , a skincare brand dedicated to UV protection, announced its partnership with international tennis star Maria Sharapova , welcoming her to the Supergoop! team as a co-owner with founder and CEO Holly Thaggard, in an effort to spotlight the brand’s mission to elevate skin cancer awareness. “I’m thrilled to be partnering with a company like Supergoop!,” says Sharapova. “As an avid user of Supergoop! daily, for a number of years, I was drawn to not only the quality of the product but also the opportunity to educate people around the world about the importance of practicing safe sun habits...

Deborah Lippmann Collaborates with Fashion and Art Photographer

Deborah Lippmann is partnering with Inez Van Lamsweerde , renowned fashion and art photographer, to launch a new shade, Break 4 Love . Known as Inez and Vinoodh, Inez and her husband Vinoodh Matadin have been partners in the photography arena for nearly three decades. “Inez is iconic, understated, and effortlessly chic,” says Lippmann. Having worked together with Inez for nearly twenty years on editorial and advertising shoots, the two developed Break 4 Love, a bubblegum hue, which was inspired by the colored and shaped nails of the women of the TV series Mad Men. Inez combined two of her...

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