Beauty

Essie Introduces Expanded Gel Shade Collection

Essie announced the expansion of its essie·gel color palette with the launch of 25 new gel shades. Available at essie flagship salons and spas throughout the U.S., the new colors consist of creamy opaques, shimmers, neons, matte finishers, and more. Designed to keep nails in healthy condition, essie·gel delivers up to 14 days of color and shine. The essie·gel system includes a prep + finish nail cleanser, a base coat, a topcoat, a gel remover, and a professional LED lamp. For more information, visit www.essie.com .

Bioelements Expands Distribution with Raylon

Bioelements announced that it is expanding distribution of its complete line of professional skincare products with Raylon , a beauty supply distributor. “For some time, we have sought to expand our offerings into a complete skincare brand in order to meet our clients’ needs, but we knew we needed the right brand,” says Josh Hafetz, president of Raylon. “We are ecstatic over our new partnership with Bioelements. The reputation of the brand and the products are unparalleled. In the short time we have had the brand, our clients have already been raving about it.” The new expansion includes 13 professional-only...

Herbacin USA Launches New Website

Herbacin USA , a European botanically-based skin, hair, and bodycare line, announced the launch of their new website, www.herbacin.com . Designed specifically for the American market, the site features a sleek layout with colorful graphics, enhanced content, and improved features. Visitors can now enjoy a new product finder and a back-in-stock notifier. The mobile-friendly site includes faster and more powerful searches, an improved check-out process, a pre-order option for new products, lower minimum purchase order quantities, customer reviews, RSS syndication, and more. “We are excited for the launch of this new site which sports Herbacin’s new look and is easier...

Cosmoprof North America Teams Up with Glossybox

Cosmoprof North America (CPNA), which is recognized for its approach to marketing and as the provider of added services to its exhibitor base, has partnered with GlossyBox , a global subscriber beauty box company, in an effort to maintain their innovative approach to business. The collaboration comes as a result of previous successful partnerships that GlossyBox launched with other brands, including Net-A-Porter , Bergdorf Goodman , and La Prairie, among others. Boutique—a GlossyBox limited-edition box—will debut at CPNA in July, which will take place at the Mandalay Bay Convention Center (Las Vegas), and will go on sale to beauty consumers...

Castle Hill Inn Debuts Pop-Up Treatment Boutique

Castle Hill Inn (Newport, Rhode Island) announced its most recent addition—a pop-up spa suite from Farmaesthetics , an organic beauty brand founded and based in Rhode Island. Farmaesthetics, whose flagship apothecary is located on Bellevue Avenue, provides the Inn with its in-room amenities. Both Castle Hill Inn and Farmaesthetics have collaborated to create a treatment boutique in the historic mansion with treatments ranging from $65 to $190, available through May 22. Two of Castle Hill Inn’s historic mansion’s suites have been transformed into treatment rooms featuring customized Farmaesthetics herbal treatments, which include facial treatments using fragrant, detoxifying and relaxing oils,...

Bellus Academy Receives Massage Envy Spa Excellence in Education Award

Bellus Academy announced that the school is now a recipient of Massage Envy’s Spa Excellence in Education Award 2013. The beauty academy will be recognized at Massage Envy’s Annual Franchise Conference, which will be held in Scottsdale, Arizona on April 27, along with five other honorees. This prestigious award distinguishes the best massage and esthetic education schools for their accomplishments in producing quality industry professionals. " Massage Envy is proud to name Bellus Academy as one of our Excellence in Education Award winners for 2013,” says CG Funk, vice president of operations, Massage Envy . “Bellus was selected for outstanding...

Supergoop! Partners with Entrepreneur Maria Sharapova

Supergoop! , a skincare brand dedicated to UV protection, announced its partnership with international tennis star Maria Sharapova , welcoming her to the Supergoop! team as a co-owner with founder and CEO Holly Thaggard, in an effort to spotlight the brand’s mission to elevate skin cancer awareness. “I’m thrilled to be partnering with a company like Supergoop!,” says Sharapova. “As an avid user of Supergoop! daily, for a number of years, I was drawn to not only the quality of the product but also the opportunity to educate people around the world about the importance of practicing safe sun habits...

Deborah Lippmann Collaborates with Fashion and Art Photographer

Deborah Lippmann is partnering with Inez Van Lamsweerde , renowned fashion and art photographer, to launch a new shade, Break 4 Love . Known as Inez and Vinoodh, Inez and her husband Vinoodh Matadin have been partners in the photography arena for nearly three decades. “Inez is iconic, understated, and effortlessly chic,” says Lippmann. Having worked together with Inez for nearly twenty years on editorial and advertising shoots, the two developed Break 4 Love, a bubblegum hue, which was inspired by the colored and shaped nails of the women of the TV series Mad Men. Inez combined two of her...

SpaBooker Shares Insights from IECSC New York

With the the International Esthetics, Cosmetics & Spa Conference (IECSC) New York behind us, thousands of spa professionals discovered what’s new, exciting, and innovative for the coming year. Based on a SpaBooker survey of more than 500 attendees and exhibitors from the show, the company revealed some of the year’s hottest trends. Here’s a helpful infographic designed by SpaBooker: Didn’t make it to IECSC New York? Check out this fun video from this year’s show:

OPI Releases New Major League Baseball-Inspired Nail Lacquers

OPI announced the launch of seven new limited-edition nail lacquers inspired by Major League Baseball (MLB), marking the first-ever professional sports league licensing agreement for the company. Launching in April, the collection features a range of blue, orange, red, and white hues, and each bottle includes the ProWide Brush for easy color application. “Enjoying a baseball game is one of America’s most celebrated pastimes,” says Suzi Weiss-Fischmann, OPI cofounder and executive vice president. “For many years, men dominated the stands, but today, more and more women can be found in the crowds. Baseball boasts a lot of female fans looking...

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