Essie Opens Salon in Hollywood

Essie unveiled a salon at The Painted Nail (Los Angeles). Located in the heart of Hollywood, the newly opened location at the W Hotel offers more than 250 Essie nail polish colors. “My staff is extremely well-rounded,” says founder Katie Cazorla. “They don’t just show up, do nails, and leave. Everyone can jump in at any time and run the show.” Clients can choose from a variety of services ranging from $12 to $60 with combination packages ranging from $30 to $90, including The Ice Cream Sundae, which allows guests to select chocolate, strawberry, or vanilla scented treatments for hands...

Essie Introduces Summer 2014 Collection

Essie recently launched its summer 2014 collection, complete with bright, vivid colors. Available at , salons, and beauty stores worldwide, the collection features a color palette with a bevy of options from offset prints to neutrals, including urban jungle, a alabaster orchid tone; haute in the heat, a raspberry hue; strut your stuff, a cobalt aqua tone; ruffles & feathers, a peacock teal shade; fierce, no fear, a cocoa mahogany color; and roarrrrange, a bold orange hue. “Channel summer’s sexy energy and go for full-force fashion that’s destined to lead the pack,” says brand founder and global creative director...

Essie Introduces Expanded Gel Shade Collection

Essie announced the expansion of its essie·gel color palette with the launch of 25 new gel shades. Available at essie flagship salons and spas throughout the U.S., the new colors consist of creamy opaques, shimmers, neons, matte finishers, and more. Designed to keep nails in healthy condition, essie·gel delivers up to 14 days of color and shine. The essie·gel system includes a prep + finish nail cleanser, a base coat, a topcoat, a gel remover, and a professional LED lamp. For more information, visit .