Horst Rechelbacher

Aveda Founder Passes Away at Age 72

Horst Rechelbacher, founder of Aveda and Intelligent Nutrients , has passed away at his Wisconsin home after battling with an illness at the age of 72. Rechelbacher, who was an Austrian immigrant, founded the Minneapolis-based company, Aveda, in 1978. He later opened a chain of Aveda Concept Salons to sell his products. In 1995, Rechelbacher started Intelligent Nutrients, an organic certified beauty company. “Horst led a life of extraordinary leadership, creating a vision of what he wanted to be, and then bringing that vision to reality,” says Dominique Conseil, Global President of Aveda. “He brought holistic beauty to the industry,...