Nail Art App

OPI Announces New Interactive Lookbook and Nail Art App

OPI introduced two new interactive digital platforms to support the launch of Gwen Stefani for OPI, a collaboration lookbook and an app. The lookbook, which can be accessed at www.opi.com/gwen , allows fans to follow the line’s journey from inspiration to execution. It also contains a behind-the-scenes video from the collection’s photo shoot, interviews with the star, and tutorials. “OPI is excited to announce these two new digital components to enhance Gwen Stefani for OPI,” says Suzi Weiss-Fischmann, OPI founder and executive vice president. “Collaborating with Gwen has been such a thrilling experience, and the lookbook provides consumers with a...