nail color

OPI Launches New Color Tinted Top Coats

OPI is launching its first-ever, pigmented top coats. Available March 2014, Sheer Tints by OPI offers a fresh take on traditional top coats with the introduction of four new vivid hues, including Be Magentale with Me, a sheer pink; Don’t Violet Me Down, a crystal sheer amethyst hue; Can Teal You Like Me, a sheer blue; and I’m Never Amberrassed, a yellow tint. The polishes also feature OPI’s exclusive ProWide Brush for the ultimate in application. The top coats can be worn alone, with a base coat for a sheer tint, or layered over any shade. “Nail color is all...

OPI Partners with JAKKS Pacific to Launch miWorld Mini Nail Lacquer Set

OPI joined JAKKS Pacific , a leading designer and marketer of toys and consumer products, to collaborate on a new line of miWorld play environments, which includes a miniature OPI nail salon. miWorld encourages kids to build and design their own OPI nail salon for an interactive experience. Each OPI miWorld includes nail lacquer bottles and tools, product display, a manicure table and two chairs, a gel lamp and light, a spa chair for simulated pedicures, and an apron. “Girls can give and receive manicures and pedicures with tiny accessories, and then have their nails painted using the real product,”...