Peter Friis

Essio Aromatherapy Introduces New Packaging Design

Essio , an aromatherapy system designed specifically for the shower, unveiled a new packaging, which was created to visually communicate to consumers an understanding of how the product works. Delivering 100 percent USDA-certified organic essential oils into the shower via a clip-on aromatherapy diffuser and pod of aromatherapy oils, which work with any standard shower pipe, the packaging features use of white space, minimalist sans serif typography, often reversing to white for a pristine effect, bright ink colors, and photography. “We wanted to make the packaging product-centric from a visual point of view, so that the shopper instantly understands how...