Professional Communications Network

Shortcuts Software Reports Hike in Online Bookings

The number of spa and salon clients booking online has risen by nearly 50 percent, according to the latest data released by Shortcuts Software . Between Dec. 2012 and Dec. 2013, the number of clients booking appointments online rose by 46 percent from 110,710 to 161,944, making the value of online bookings to spas and salons higher by 55 percent—up from $5 million to $7.8 million. “The push to online booking is clearly unrelenting,” says Paul Tate, CEO of Shortcuts Software. “Clients just don’t have the time or inclination to pick up the phone for an appointment anymore and are...