The Spa Association

The Spa Association Releases 2014 Spa Trends Report

The Spa Association (SPAA) recently published its 2014 Spa Industry Trends Report , which captures the global spa and wellness trends, offering insight to spa, beauty, hospitality, wellness, and travel firms that focus on the spa-goer demographic. “The spa dynamic is spilling over into complementary areas like fitness and food preparation,” says Melinda Minton, executive director of SPAA. “Wellness is an obvious good fit with spa. In fact, many of the elements now seen in the spa demographic are difficult to separate from wellness because they are so naturally blended.” Minton also adds that technology is moving at an exponential...