spa marketing

New Coyle Hospitality Research: 3 Key Factors of Effective Spa Adverstising

We all know that advertisements are supposed to increase sales. The question is, how effective they are. In a recent Global Spa Survey, Coyle Hospitality Group had 1,275 consumers look at an array of print ads. Despite the fact that the background images were all the same, when asked to rate each ad, one was clearly the most appealing. Why was this ad so much more appealing? We asked that very question. Interestingly, the ad did not offer the greatest dollar value. We did learn, however that simplicity, flexibility and providing a sense of control were the primary reasons the...

The DOs and DON'Ts of Consumer Communication- Tips for the New Economy from CEO, Pierce Mattie

Stop throwing away money on messages that don’t reflect your spa! #1 Stay Niche Wanting to be all things to all people is a dangerous trap into which many business owners fall. Stay focused on your target. If the bread and butter of your business is the mom who comes in while her kids are in school, then craft your message to speak to her. Don’t try to cast too broad a net. Successful communications campaigns are built on targeted messaging. #2 To Green or Not to Green If your brand is chock full of science and eschews natural, don’t...

How Luxury Marketers Can Effectively Use Social Media

Affluents are more likely to use social media to look at brands, rather than to commit to a relationship with them. New Unity Marketing report shows marketers ways to make the connection. Marketers are abuzz with the possibilities of social networking. In a new survey among 1,614 affluent luxury consumers (avg. income $239.3k), some 78 percent of affluent consumers have at least one social networking profile (usually on Facebook). From the marketers' point of view, social networking sites seem the logical place to close sales. However, expecting to generate sales with a Facebook page is a misunderstanding of how affluents...

How the Affluents Use the Internet and Social Media

A new trend report finds that affluents are active users of social media and they spend on average more than 4 hours shopping online Unity Marketing has just released a new trend report on the affluent luxury consumer and how they use the Internet and social media in support of their luxury lifestyles. This 59-page trend report, entitled How Affluent Luxury Consumers Use the Internet and Social Media, is based upon a survey of 1,614 affluent consumers (ag. income $239,300). It answers these critical questions for luxury marketers in order to plan their online marketing strategies, including how best to...

Spending on Social Media & Online PR to Grow in 2010

A recent report published by E-Consultancy and BigMouth Media reveals that marketers are planning to invest more in social media during 2010. According to the report, 86% of the companies surveyed plan to spend more money on social media in 2010 than they did in 2009, and a further 13% are planning to maintain the same level of spending. The survey researched the online PR tactics and social media practices of 1,100 companies and agencies. Respondents stated that, although their social media and online PR activities will grow, the time and resources needed to manage these activities is significant. The...