Spa sales professional Tracie Wertz announced the launch of à la mode partners, a one-source retail firm that offers the spa and hotel industries a collection of emerging, trendy, and eco-chic retail products along with retail consulting services. “Spa retail represents the biggest growth opportunity in the spa industry,” says Wertz, CEO. “The majority of requests I consistently hear from spa directors around the country have to do with their need for retail help. They want guidance and suggestions for everything from product selection to sales training, merchandising, and creating successful promotional campaigns.” Wertz created à la mode to meet the varied demands and client demographics of spas and hotels around the globe, as well as to provide spas and their staffs with the tools to become better retailers. Says Bill Barczy, chief marketing and operations officer, “Our goal is to be more than just your traditional rep group, we want to help improve the sales and marketing capabilities for both our spa clients and our vendor partners.“
Here are some of à la mode’s brands and product categories:
- Wellness: Oxygen Plus, Jadience
- Apparel: Yansi Fugel, Lovethislife
- Suncare: MD Solar Sciences, Brush on Block
- Makeup: Susan Posnick Cosmetics
- Jewelry: Energy Muse, Chelsea Charles