WellBiz Brands Appoints Abby Lee as Chief Marketing Officer

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Categories: People on the Move

Abby Lee WellBiz Brands, parent company to Elements Massage, which provides custom therapeutic massage to meet clients’ individual needs, and Fitness Together, a franchise that offers one-on-one and small group personal physical fitness training studios, announced the appointment of Abby Lee as the company’s new chief marketing officer. At WellBiz, Lee will be responsible for overseeing marketing initiatives that support new client trial, boost membership, and build overall awareness for both brands. “Abby is incredibly talented and we are excited to have her on the team,” says Jeff Jervik, president and CEO of WellBiz Brands. “I look forward to working with her on new campaigns that will drive each brand to the next level.” With a background in brand marketing and advertising, Lee recently served as the vice president of brand marketing and sponsorships at Re/Max, an American international real estate company, where she managed and implemented media and marketing campaigns in more than 100 U.S. markets and coordinated national and local sponsorships. “One of the reasons I am most excited for this position is because of the enormous potential both the Elements Massage and Fitness Together brands hold,” says Lee. “I believe in the power of a brand and am eager to build awareness for the competitive advantages for each one. I’m extremely passionate about the wellness industry and I truthfully believe it plays an important part in a healthy society.” 

For more information on Elements Massage, visit www.elementsmassage.com. For more on Fitness Together, visit www.fitnesstogether.com.