According to the newest annual statistics from the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), the Zoom Boom continues to exist in the plastic surgery space.The term Zoom Boom was first used to describe the increased requests for cosmetic treatments in the early days of the pandemic, as the world shifted to online calls. According to the new data from the AAFPRS, 79 percent of facial plastic surgeons said patients were looking for procedures for an improved appearance on video conferencing in 2021, compared to just 16 percent in 2020. The total number of surgical and non-surgical facial plastic surgery treatments is also up as facial plastic surgeons performed about 600 more procedures than they did in 2020. This is about a 40 percent increase from the previous year. “Our members are seeing increased requests for surgical procedures including facelifts, rhinoplasties, blepharoplasties, and even lip lifts, and the demand for non-surgical treatments is way up, too,” says AAFPRS president Corey S. Maas, M.D. “We continue to believe that the Zoom Boom effect is a major contributing factor in our patients’ changing behaviors. Despite even a pandemic, our statistics continue to point to a strong desire to look and feel confident.”