Spa Treatment Articles

Social Guidance

Social media policy
Learn how establishing a social media policy can help protect your spa’s reputation and ensure your employees and clients maintain a professional relationship.
There are 1.65 billion active users on Facebook, 400 million on Instagram, and 320 million on Twitter. There’s no question that the popularity of social media continues to grow each year, and it’s no longer just for the younger generation. People of all ages rely on social media platforms to get information, voice their opinions, and keep in touch with friends and their favorite businesses, which is why it’s so important for your spa to utilize these networks to engage...

Easy on the Eyes

Eyelash products and services
Learn how to ensure your spa’s eyelash products and services are as safe as they are beautiful.
Eyelashes may be small, but they pack a mighty punch. In fact, according to a recent Mintel report, more than half of the women surveyed visit a spa for eyelash services regularly, and lash products lead sales growth in the beauty category. But lash services can come with a price if you don’t take important health and safety concerns into account. Before your spa invests in lash products and services, there are a few things to keep in mind, beginning...

Moment of Youth

Growth factors
Growth factors, although controversial, are praised for their healing and anti-aging benefits.
Many people say that age is just a number, and it’s more about how you feel than how you look. While that is true in many ways, appearance also affects how a person feels. This is why anti-aging is one of the fastest-growing categories in the spa industry. With the right ingredients, topical skincare can help slow down the aging process, prevent premature aging, and even help reverse certain signs of aging. Growth factors, which naturally exist in skin cells,...

Currying Flavor

Turmeric
A colorful spice makes headlines with a host of healthy benefits.
A key spice found in curry, turmeric is hard to miss. The vibrant orange-yellow powder comes from a plant in the ginger family. Native to southwest India, it has been used through the ages in Asia as a natural dye, food seasoning, and medicinal herb. In fact, in Ayurveda, turmeric has traditionally been used to improve digestion, purify the blood, and balance the various doshas. Kanchani , one of its Sanskrit names, actually translates to “Golden Goddess.” It’s a fitting...

Raising the Brow

Brow shaping techniques
Learn how treating some of the most common hairy situations can boost your clients’ self-esteem and grow your client base.
Even though eyelashes continue to be all the rage these days, studies show that lashes are not necessarily the most important feature on a person’s face. When it comes to first impressions and social interactions, eyebrows actually have the largest influence in facial recognition and the way a person views another’s emotional expressions, according to a study conducted by the Massachusetts Institute of Technology (MIT) Department of Brain and Cognitive Sciences. “Women are often looking for ways to make their...

Design Stars

Nail art
Discover why having proficient nail art technicians on hand at your spa is a smart idea.
Some beauty trends come and go (Think: black lipstick, ultra-thin eyebrows, and unnaturally long eyelash extensions, for instance), while others have staying power that keep them popular year after year. You’ve got to hand it to nail art for being one trend that seems to be gaining momentum, attracting clients of all ages and walks of life. “Nail art is a form of fashion and a growing trend, because it allows an individual to experiment with color, texture, and design,”...

Waxing Poetic

Waxing treatments
Learn how some spas are using wordplay to make hair removal sexy and fun.
Mention waxing to any spa-goer, and he or she may not be able to dissociate the experience from the redness, itchiness, and pain that often comes with the service. Hair removal is far from a sexy experience—so much so that it often takes place in a hidden-away back room of a spa or salon or is added as an afterthought to more enjoyable treatments like facials and massages. Bringing waxing to the forefront and marketing it effectively can be a...

Soothing Succulent

Prickly pear fruit
A popular cactus proves to be a nourishing source of hydration and more for dry and dehydrated skin.
Most people wouldn’t think to associate a cactus with a name like prickly pear as being an effective skin soother. However, you may want to start once you learn how this natural ingredient can benefit the skin. Often found in desert conditions, prickly pear grows in Africa, Australia, the Mediterranean, Mexico, South America, and the U.S. Nopal and barbary fig, as it’s also called, features paddle-shaped leaves that produce long sharp spines and blooms that transform into edible fruit. In...

Making Waves

Willow Stream Spa at Fairmont Sonoma Mission Inn & Spa (CA)
A treasured spa gets an update and gives spa enthusiasts yet another reason to take the plunge.
Opened more than 20 years ago, Willow Stream Spa at Fairmont Sonoma Mission Inn & Spa (CA) has a long history of captivating savvy spa-goers. With 30 treatment rooms, the 40,000-square-foot spa is the biggest in town and boasts a variety of pools and hot tubs that are fed by local geothermal mineral springs. In fact, it’s one of the few luxury spa resorts in the country with its own source of thermal mineral water. Capitalizing on that fact, the...

The Upper Hand

Massage technique
Add a nice touch to your service menu by including lesser-known massage modalities that are good for your clients’ wellbeing—and your spa’s bottom line.
According to the latest edition of the International Spa Association (ISPA) Foundation’s Consumer Snapshot Initiative conducted by PricewaterhouseCoopers (PwC), massage is, without question, the top treatment at spas today. The study, which was based on the views of consumers from the U.S., UK, Canada, and Australia, reveals that 72 percent of spa-goers experienced a massage within the previous year. “Massage is no longer considered a luxury treatment, it’s a necessity for many,” says Lilliane Caron, owner and director of Caronlab...

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