Debuting as Dallas’s first luxury hotel in 1912, The Adolphus Hotel was built by Anheuser Busch founder Adolphus Busch on the original site of city hall. The iconic hotel was modeled after a Beaux Arts German castle and quickly became an integral part of the city. More recently, the hotel was restored and renovated with its storied past in mind. One of its most coveted updates is the seventh floor, which is home to the new Spa Adolphus, pool, and fitness facility. According to spa director Laura Lambert, the spa provides Dallas with a new urban retreat, as guests can recline in the cool waters of the pool’s semi-submerged lounge chairs or enjoy city views from the indoor and outdoor relaxation lounges or private couple’s terrace. “The Adolphus is a place for guests to unwind, play, and recharge,” says Lambert.
Helping the six-treatment-room spa to stand out is the Red Flower Perfume Bar with a Wellness Twist. It combines the healing power of herbal medicine with the opulence of a Parisian perfume bar to create a ceremony that stimulates the senses. An interactive display of essential oil blends, such as Icelandic Moonflower, Moroccan Rose, Spanish Gardenia, and the spa’s signature scent, French Lavender, are each designed to provide a specific health benefit. The blends are also paired with acupressure techniques during certain massage services to deliver a boost of wellness. For example, guests take part in a customized consultation with a therapist who guides them to their ideal scent in The Signature ($185, 90 minutes), which involves a full-body massage with the scent and an application of hot stone therapy to the legs and feet. The treatment includes a complimentary take-home vial of their chosen scent along with guided acupressure tips for on-the-go wellness. According to Lambert, it is one of the spa’s most popular treatments. The Adolphus ($145, 60 minutes; $175, 90 minutes) also incorporates the personalized sensory journey before guests are treated to a soothing Swedish massage. And the scentsations don’t stop there, as guests continue to enjoy the products throughout their spa journey with Red Flower amenity products found in all the changing rooms and a host of Red Flower rituals. “Spa Adolphus offers a fresh, compelling, and thoughtfully crafted experience,” says Lambert. “Our goal is to deliver a warm and memorable experience to every guest.”
To help personalize guests’ treatments, the spa offers add-on menus for both massage and skincare services. The Massage Add-on Menu features the Illuminating Acupressure Face Massage ($20, 15 minutes); Scalp Massage ($20, 15 minutes); Deep Tissue ($10), which customizes the pressure of the massage; and In Room ($25 per person), which lets guests experience the treatment in the comfort of their guest rooms. In addition to two Red Flower facials, the spa also offers several Natura Bissé facials. The Face Lift Optimizer ($190, 90 minutes) relies on Octamioxyl, an ingredient designed to inhibit facial contractions, and a sono-lifting tuning fork technique. Another highlight is the Carboxi Express ($75, 30 minutes), which uses carboxytherapy to fight the visible signs of skin aging. The Skincare Add-on Menu gives guests an opportunity to customize their facials and take them to another level with the Age Defying Lip & Eye ($20, 15 minutes), Glyco 3 Peel ($30), and Scalp Massage ($20, 15 minutes).
While the menu is intended to promote beauty and wellness both inside and out, the spa also features a host of tempting retail offerings, which help the spa maintain a 25 percent retail-to-service ratio. With 27 part-time and five full-time staff members, the spa can accommodate approximately 85 clients in a typical day. According to Lambert, the spa is definitely a destination within itself. “Spa Adolphus guests are looking for a place to rejuvenate and recharge within the iconic address for Dallas hospitality,” she says. “The Adolphus offers timeless culture, vibrant and storied surroundings, imaginative and collaborative food and drink, and locally celebrated amenities and experiences, all crafted and delivered with intuitive and memorable service.”
Spa Adolphus (Dallas)
Owner: Rockbridge
Spa Director: Laura Lambert
Opened: October 2016
Client Base
61% female
39% male
Space
5,000 square feet;
6 treatment rooms
Product Lines
Aila, Amy Head, Aromaflage, Bkr, Coola, CND, Crane & Lion, Elizabeth W., Maison de Papillon, Matouk, Natura Bissé, Odd Bird, Odeme, Olio E Osso, Oribe, Red Flower, Smith & Cult
Equipment
Celáre, Ceriotti, Collins, Earthlite, Gharieni, Life Fitness, Living Earth Crafts, Mystia, Taiji, Zenoti
Spa Consultant
WTS International (Rockville, MD)