Have you had the feeling that members are joining in increased numbers this year? Well, they have been. We can confirm your suspicion with hard data from the ABC Ignite portfolio. In fact, the number of joins in H1 of 2023 is not only topping last year but is 80% above pandemic levels.
If you're interested in learning about the age and gender breakdown of these new members, you might find it intriguing that women between the ages of 36 and 75 are joining at higher rates than men.
For a comprehensive view of these statistics and more, we invite you to explore our latest report. Dive into the numbers to stay ahead of industry trends this year.