Spring is in the air! The windows are open, the flowers are blooming, and the winter blues will soon be forgotten. Spring is a time where many feel energized, ready to throw out the old and bring in the new. Spring is one of the best times to refresh your business to get ready for the rest of the year.
Clean Clutter
Spring is all about being fresh, but do you know what’s stale? All of the clutter at your business. Now is a great time to sort through, organize, and (hopefully) recycle all of the papers that have built up at your front desk. Your front desk is the first and last impression of your business, and cleanliness says a lot!
Another place that might need a little refreshing? Your retail bar. Re-organizing, cleaning and sprucing up your retail can give your business a fresh face-lift without breaking the bank. A visually appealing retail bar will also entice clients to spend more money.
Inventory
Managing your inventory should also be part of your spring cleaning. While inventory isn’t the most enjoyable part of running a business, it is certainly a crucial task that can help drive your retail sales, keep you from overspending, and increase your overall bottom line. Here are some tips for giving it new life:
- Get rid of slow moving product by bundling them with top-sellers.
- Discount products about to expire, especially those with SPF.
- Bundle slow-movers with a service.
- Items at the front of your business are statistically proven to sell more. Move items you want to get rid of to the front.
- Offer VIP clients special product discounts.
Refresh Your Marketing
Your marketing collateral is another aspect of your business that can always use refreshing. Think spring: Bright and vibrant visuals that are clean and simple. Not sure where to start? Here are some things to consider including in your spring cleaning:
- Update your client contact information.
- Refresh your email layouts/templates.
- Refresh your social media profile images.
- Update your service menu (include seasonal items).
Asses Your Services
When was the last time you took a good look at the list of services you offer at your spa? Are there items that haven’t been popular or purchased recently? Have your clients requested a service that you haven’t offered before? While you’re refreshing the rest of your business, perhaps it’s time to decide which services are no longer bringing in the big bucks, or what could become a new seasonal service as a test run.
Seasonal Services
Officially prep for summer and welcome spring with a fresh new seasonal service menu that rejuvenates and soothes. Seasonal services will motivate clients to purchase because they are offered for a limited time only. Putting a seasonal touch on your core offerings such as facials, body scrubs, and massages will also keep your returning customers delighted and interested in trying new services. Some seasonal flavors to consider:
- Milk and Honey
- Cucumber
- Berries
- Florals such as Rose and Gardenia
Prep for Upcoming Events
Once you’ve decluttered, it’s time to start thinking about upcoming events and holidays where you can maximize your revenue. The most effective marketing campaigns are initiated 4-6 weeks prior to the actual holiday or event.
- Spring Breakers (departing or arriving)
- Series or packages to be spring break deals
- Special discounts for customers on spring break
- Easter
- Short-term Easter-themed services such as:
- Pastel manicure and pedicures
- Easter candy detox facials and body scrub
- Short-term Easter-themed services such as:
- Mother’s Day
- Gift cards or packages just for Mom
- Pre-made gift baskets
- Mother’s Day of Relaxation packages
- Wedding Season
- Bridal parties
- Bride consultations
- Pre-wedding prep
- Tanning
- Body-scrubs
- Facials
Want to learn even more ways to refresh your spa this spring? Download this guide for more in-depth inventory management tips and how to keep your business in tip-top shape all year round.