The end of January is nearing, so that means Valentine’s Day is just around the corner. Whatever your own personal feelings about Valentine’s Day, you can’t deny that it brings in business. According to the National Retail Federation, total Valentine’s Day spending was nearly $20 billion in 2016. While most buy candy, flowers, and jewelry, it’s easy to convince them of the value of pampering spa treatments for that special someone. We talked to spa directors around the world to find out how they prepare for this lovely holiday. Here’s how they up the romance in their spas.
“Per request, we include signature touches such as flora and/or petals displayed in the treatment room, essential oil infused candles, and specialty chocolates and Champagne. Our spa pool is a private, adult-only destination on the property. At dusk and in the evenings, the outdoor pool is lit to inspire romance.”—Claire Bondivenne, spa manager, Spa My Blend by Clarins at Le Guanahani (St. Barth)
“Creating romance starts with seducing the senses; sight, taste, touch, smell and sound. At the Spa at Carillon Miami Wellness Resort, we strive to create experiences that hit all those notes.”—Mindy Terry, vice president of spa and wellness, Carillon Miami Wellness Resort (Miami Beach, FL)
“Sunrise Springs Spa Resort inspires romance and reconnection with an intimate, 50-minute private outdoor Ojitos soaking experience (available day and night). To turn up the heat a little more, guests can also enjoy a bottle of sparkling wine (or sparkling cider) and heavenly, homemade chocolate truffles.”— Wendi Gelfound, PR director, Sunrise Springs Spa Resort (Santa Fe, NM)
“Every couple joining us is offered a bespoke experience made by our flexible and experienced spa team. We recommend that guests should speak to their therapists ahead of a treatment to let them know why they are visiting the spa, as well as being honest about any particular likes and dislikes. Our team can arrange gifts ahead of a guest’s arrival or ensure guests and their partners are greeted with champagne, a cup of tea or a cleansing juice.”—Gabriela Beard, assistant spa manager, Coworth Park (Ascot, UK)
“We up the romance in our spa by including personal touches, such as writing a message and either slipping it on the massage bed or on the tray with Champagne. Each treatment includes a presentation of roses, special music and a glass of champagne followed by a special treat.”—Melina Pourcel, spa manager of Dior Institut at Hotel Plaza Athénée, Paris
“We offer highly-specialized treatments and couple massages in our couples therapy room, the tandem room where couples can take advantage of and experience side by side.”—Joyce Owens, spa director, The Omni Homestead Resort (Hot Springs, VA)