Spafinder Wellness 365 has appointed Aimee Schmalzle vice president of marketing. Her responsibilities include creating strategies to advance the company’s growth and execute new digital products and programs, including redesigning the brand’s online presence as well as introducing mobile and customer loyalty initiatives. Previously, Schmalzle was vice president of ecommerce and digital at Bliss, where she managed www.blissworld.com and www.timetospa.com. She also led web development, store management, and digital, direct, and loyalty marketing programs for Bliss. Says Schmalzle, “It’s a significant time in the company’s history as we embark on the path of integrating wellness and digital innovation.”
For more information, visit www.spafinder.com.