Aromatherapy Associates Names New CEO

Tracey Woodward This month, spa and beauty brand Aromatherapy Associates announced Tracey Woodward as CEO. Beginning April 7, she will assume this role as well as lead the male grooming brand The Refinery. With more than 30 years of industry experience, Woodward brings a wealth of spa, retail, and beauty knowledge to this position. Her previous roles include commercial director at Urban Retreat at Harrods and Harvey Nichols (London), general manager for Modern Organic Products, brand management at Donna Karan Beauty, and most recently, advisor at Marks & Spencer where she helped redesign and develop the beauty department. “Aromatherapy Associates is an iconic British brand and our intention is to build on the legacy of brand founder Geraldine Howard,” says Woodward. “We aim to stay true to the authenticity and heritage of both Aromatherapy Associates and The Refinery, and further develop our offering of exceptional services and products.”