Athena Cosmetics, makers of RevitaLash Cosmetics and the newly launched ReGenesis Hair Enhancing System, has announced a new partnership with renowned salon experts, Christopher Dove and John Simpson. Joining the brand as spokespersons with proficient expertise and knowledge in the hair industry, Dove and Simpson will develop a curriculum for professional stylists that identifies and communicates the brand approach for fine and thinning hair. “It is with great excitement that we announce this partnership and we really believe in the approach that Athena Cosmetics is taking,” says Simpson.
Dove, one of the trade’s most sought-after stylists, has been recognized for his craft and innovations in hair styling for more than 20 years. Traveling globally to educate and spread his progressive cutting techniques and styling concepts, Dove has earned prestigious accolades in the haircare industry.
Simpson, an award-winning hairstylist veteran with more than 20 years’ experience, aims to encourage all stylists to reclaim their passion for the craft, while spreading his knowledge and the fundamentals of hair coloring, cutting, and styling.
Developed to defend tresses from aging, breakage and brittleness, the advanced ReGenesis system is formulated with the finely-calibrated, proprietary ingredients to intensify the natural volume of hair. “We want to elevate the ReGenesis Hair Enhancing System as a key player in the anti-aging hair category, says Dove. In addition to being brand spokespersons, Dove and Simpson will be working to develop the next phase of products for ReGenesis. "The goal is to lead the category with an all-inclusive approach to fine and thinning hair,” says Sabrina Little, director of marketing and product development. “It’s not just about the products you are using, it’s also about taking a deeper look into the hair concerns and developing a full professional curriculum for cut, color and style.”