Amber Natale is the president of Smarthinking Inc., an integrated brand development agency. A creative in her own right and also an expert in logistics and operations, Natale leads the operational side of the business by brainstorming strategies, formulating how they will successfully work, and how to best execute them. She brings a wealth of knowledge working in notable agencies across the globe such as Roberts Communications in Rochester, NY; Research International in London, and CMP Media in New York City. Later in her career, she transitioned from the agency side to the client side of business in executive management roles with the Benjamin Hotel and Chelsea Piers in New York City, as well as Doylestown Hospital outside Philadelphia. Natale's drive in the office is reflected in her personal life as an avid runner, reader, and mom. She holds a Bachelor of Science in Marketing from State University of New York College at Oswego.