An exclusive interview with Giancarla Owca, Marketing Manager of Mario Tricoci Salons & Spas. Read on for secrets from MT’s wildly successful marketing program “Mobile Mario”.

Smartphones and mobile devices have become ubiquitous in our culture. Since 95% of all text (SMS) messages are open and read, harnessing the power of mobile to reach customers should be a goal for any spa marketer.

A mobile-friendly website will generate more web traffic, increase revenues and give you an edge over the competition. Don’t make it hard for your clients to find information about your spa or book appointments.

I’m excited to be “back to my roots” blogging on SpaTrade.com. My first post is all about “Mobile.” The trend towards accessing information via smartphone and tablets has caused a fundamental shift in the way the spa industry needs to market.

SpaExec Las Vegas at Encore Hotel, Las Vegas featured an inspirational keynote from retail and sales guru Carol Phillips

Nancy’s packing for SpaExec and IECSC in Las Vegas. It’s not too late to join her!

Coyle Hospitality updates their study “Priorities of Today’s Spa Consumers” for the Global Spa Summit in Bali last month. Check out what a difference a year makes!

Training and education in the spa industry needs a re-vamp. Nancy Griffin explores the challenges involved in raising the bar.

Is there still room to grow in the US Day Spa market? Nancy reports on a panel discussion at the Global Spa Summit.

Nancy shares expert opinions on the realities of social media