Patti Biro

Patti Biro Headshot

Patti Biro

Owner, Patti Biro and Associates

Author, consultant, spa cheerleader, and coach Patti Biro has more than 20 years in the spa and wellness industry. She is a faculty member for the University of California-Irvine Certificate Program in Spa Management and serves as the director of education for the Spa Industry Association. From day spas to resorts, hotels to medical spas, hospitals, non-profits, and wellness centers have been the target of Patti’s endless energy and insight into creating memorable spa experiences. She is a frequent contributor to trade journals in the gift, spa, and resort industries. Patti is the owner of Patti Biro and Associates – a boutique consulting firm located in Texas. Learn more at www.pattibiro.com.

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