Peggy Wynne Borgman

Peggy Wynne Borgman

Peggy Wynne Borgman is the President of Wynne Business.
Through its acclaimed Spa Directors Management Intensive Seminar, Wynne Business has trained management employees for the top tier of the international hospitality industry, including Ritz Carlton, Four Seasons, Stillwater by Hyatt, Peninsula Hotels and Shangri-La.
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Stories by Peggy Wynne Borgman

Peggy Borgman provides some hints on competing with big brand retailers. The spa channel needs to get much more creative to win back its share of consumer beauty spending.
We've been hearing a lot about the decline of the middle class, and in recent decades we’ve witnessed the demise of many mid-market retailers. It now looks like the mid-market spa is becoming the another casualty of the recession.