Rebecca McCracken

Rebecca McCracken
Rebecca McCracken
Online Contributor

Rebecca McCracken is the cofounder of Ravensong Creative Group. Her obsession with the beauty and wellness industries began in 2007 while working as an editor for a cosmeceuticals publication. From there, she worked in marketing for a national beauty trade association. Today, Rebecca is focused on connecting clients with their customers on a personal level. Her passion for the industry, combined with her agency-level marketing and communications experience, allows her to enable clients to find and develop their voices and tell their authentic stories.

Stories by Rebecca McCracken

How to Ask Customers for Online Reviews and Referrals

What potential clients hear from trusted friends and what they see online could be the difference between making an appointment at your spa or calling your competitor. Here’s what you can do to help boost your online reviews and referrals to bring in new clients.