Rebecca McCracken is the cofounder of Ravensong Creative Group. Her obsession with the beauty and wellness industries began in 2007 while working as an editor for a cosmeceuticals publication. From there, she worked in marketing for a national beauty trade association. Today, Rebecca is focused on connecting clients with their customers on a personal level. Her passion for the industry, combined with her agency-level marketing and communications experience, allows her to enable clients to find and develop their voices and tell their authentic stories.