BareMinerals is kicking off a nationwide tour on April 25 with a pop-up boutique/lounge that will travel with a group of skin experts offering the public complimentary foundation fittings, personalized application tips and product samples.
The “Go Bare” Tour will start in Washington D.C., where the company is sponsoring the Nike Women’s Marathon. The pop-up shop, which includes self-service areas designed for discovery and experimentation, a beauty bar for makeovers, and plus lounge areas, will then tour six cities around the U.S. through October of this year.
“Bare Your Skin and the Rest will follow.” BareMinerals, in a digital campaign, is asking women to reveal their secret indulgences. Select fans from Twitter will be surprised by a camera crew who will bring their indulgences to life. A special video series of the winners will be recorded and released on YouTube.
For more information on the tour, go to www.gobaretour.com