Bellus Academy Chosen to Launch Carol Phillips Beautee Smarts Program for Schools

Acclaimed Beauty Industry Speaker, Carol Phillips, Designs the First Sales & Marketing Program for Esthetic Schools Poway, CA (September 18, 2009) — The Bellus Academy of Beauty & Spa will be the first esthetics school to launch the Carol Phillips Beautee Smarts Program for Schools. The award-winning school and spa retail guru Carol Phillips share the philosophy that providing students with real world training in sales, marketing and general business-building skills is critical for a successful career in a luxury salon or spa, which is the foundation of the program. It is the first targeted sales and marketing program created for esthetic schools written by an industry expert. 'Now, more than ever, students need to be confident and competent in selling and marketing,' said Carol Phillips. "I am so pleased to launch the Carol Phillips Beautee Smarts at the Bellus Academy. President Lynelle Lynch and the entire team have taken the traditional idea of beauty school education to a whole new 5-star level." According to President Lynelle Lynch, 'Our addition of Carol's program guarantees that our graduates will not only be totally prepared with advanced technical skills, they will also be prepared to walk into any spa having with the ability drive service and retails sales. Spa directors and owners can confidently hire our spa graduates knowing that they have already learned how to sell and build a book."

About the Carol Phillips Beautee Smarts Program:

Phillips, an acclaimed professional speaker and author focused on boosting salon and spa sales through retailing and merchandising, draws on her experience as a CIDESCO Diplomate and former day spa owner to create effective business-building solutions for the Beautee Smarts Program. Her unique selling approach enabled her spa to average 55% of total revenues with retail sales alone. The curriculum will take the students through 15 one-hour units targeted for Freshmen, Junior and Senior levels. Units will include: Sales, Marketing, Advertising, Retail and Training4Success. The program will teach students how to market and brand themselves, give a general understanding of the business of beauty, train all aspects of selling, the hiring and interviewing process, and time/finance management.

For more information on the Carol Phillips Beautee Smarts program call 760.429.7772 or email [email protected]

About Bellus Academy, The Academy of Beauty & Spa Bellus Academy received the 2008 "School of the Year Award" by national cosmetology publisher, MODERN SALON Media for pioneering five-star standards in beauty education. Also coined the "Harvard of Beauty Schools" by San Diego Magazine, the Academy's mission is to revolutionize the beauty school experience and generate renewed passion for the craft by offering a lifetime of inspirational, advanced education opportunities in all beauty and spa disciplines. The curriculum offers the most comprehensive professional training in all aspects of the beauty industry including hair design and sculpting, make-up artistry, esthetics, master medical esthetics, holistic health, massage, spa manicuring, and the most sophisticated business and marketing program designed to help develop business acumen. The Academy is located at 13266 Poway Road, Poway, CA 92064. For more information visit www.sandiegobeautyacademy.com.