Blackberry Farm Announces New Proprietor

Mary Celeste BeallThis month, Blackberry Farm (Walland, TN) announced Mary Celeste Beall as president and proprietor. This announcement arrives after the untimely passing of her late husband and former proprietor Sam Beall and reflects the Bealls’ longstanding commitment to family ownership and management. “Sam and I—and of course the entire Beall family—share such a deep love for this special place and for the future our children and grandchildren will create here,” says Beall. “This new role is the most authentic way I can imagine to honor Sam’s legacy, fulfill our shared vision, and demonstrate our commitment to our guests, team, partners, and the local community.” In her new role, Beall will step to the forefront of the luxury property’s operations and community by working closely with a range of company veterans, including executive vice president Matt Alexander, vice president of operations Matt Wilcoxen, vice president of finance Nick DiBartolomeo, director of food and beverage Andy Chabot, and general manager Brian Lee.

Beall attended Washington & Lee University and the University of Tennessee and holds an undergraduate degree in business administration and a graduate degree in accounting. Before returning to Blackberry Farm with Sam in 2001, she also worked as an associate with PricewaterhouseCoopers in San Francisco. Together, the couple has helped the hotel property Sam’s parents founded 40 years ago grow. It now includes thousands of acres, a full working farm, a range of luxurious cottages and accommodations, and amenities such as The Barn restaurant and the new spa, The Wellhouse. “Mary Celeste has directed retail operations on property, led key design projects, hosted wellness and arts events, and was an integral leader in the development of the Wellhouse—all while raising a beautiful family,” says Kreis and Sandy Beall, Sam’s parents. “She’s just always been a contributor and a true partner to Sam, which makes her the obvious choice as Blackberry Farm’s next proprietor.”