Drybar, has promoted Brittany Driscoll to vice president of marketing. As vice president of marketing, Driscoll will oversee all aspects of building the Drybar brand—from strategy and positioning to public relations and social media, brand partnerships, CRM, digital, and eCommerce as well as special promotions and guerrilla tactics that drive the company’s retail and product businesses. Driscoll was previously the director of marketing for the company, where she has played an integral role in the success of the brand during the last two years.
“Brittany has played a key role in Drybar’s impressive growth trajectory,” says John Heffner, CEO. “She is a strategic thinker, a wonderful collaborator, and has demonstrated excellent leadership skills with both our internal team and external partners. This promotion recognizes her many contributions and properly positions her as she further develops plans for expanding the Drybar brand.” Equipped with more than a decade of experience in marketing and advertising, Driscoll previously led the brand division at Mistress, a boutique creative agency in Venice Beach, CA, where she focused primarily on millennial-targeted global ad campaigns for Fortune 500 giants Mattel, The Coca-Cola Company, and Hilton Worldwide.