- Study the general market characteristics of the proposed area, including economic and demographic factors
- Review specific economic indicators of the local area to determine the overall strength of the local economy
- Analyze the relationship between your spa concept and the proposed site's residential areas
- Become familiar with the various types of spa products offered regionally and nationally, including their characteristics and features
- Recognize different market segments
- Build a demographic profile of each segment
- Identify important customers in each segment
- Discover reasons why customers may be inclined to frequent your property
- Define customer "psychographics" as it concerns the product's purchase
- Anticipate changes in customer's perspective