10 Steps to Take Before Developing Your Spa Concept

  1. Study the general market characteristics of the proposed area, including economic and demographic factors
  2. Review specific economic indicators of the local area to determine the overall strength of the local economy
  3. Analyze the relationship between your spa concept and the proposed site's residential areas
  4. Become familiar with the various types of spa products offered regionally and nationally, including their characteristics and features
  5. Recognize different market segments
  6. Build a demographic profile of each segment
  7. Identify important customers in each segment
  8. Discover reasons why customers may be inclined to frequent your property
  9. Define customer "psychographics" as it concerns the product's purchase
  10. Anticipate changes in customer's perspective

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