10 Ways to Turn Off the LOHAS "Conscious Consumer"

? Using synthetic perfumes & detergents in your products or services
? Wasting paper by sending multi-page offers by mail
? Double-bagging or using too much packing materials
? Playing music with harsh language or aggressive beats
? Getting annoyed when they ask about ingredients
? Tell them what to do, instead of asking them what they want
? Rushing them to a close or not being willing to discuss their needs
? Not being willing to send them elsewhere, if they ask for a referral
? Outsourcing employment to socially irresponsible or unjust countries
? Marketing your products/services as "natural," when they aren't

Jaya Schillinger
Business Coach & Consultant


 

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