7 Bright Ideas to Building Your Database

I am often surprised at the number of spas that don’t focus on building their database.  If you want to experience growth and sustainability, building your database is a must!  Your database should have the guest name, phone number and most importantly, their e-mail address.

E-marketing is the most economical method to reach your audience.  It can dramatically increase your traffic and revenue.  You are losing a large amount of potential revenue if you are not focusing on building your e-database.

Here are 7 Bright Ideas on how you can build your database quickly and easily:


  1. Every time your phone rings, your receptionist must obtain the caller’s information.

  2. Place a “register to win” on your website’s home page. Entice the visitor to provide you with their name and email address.

  3. Place a “subscribe to  e-newsletter” on your home page.

  4. Any time you attend an event or host an event, collect people’s information.  Gather as many business cards as possible!

  5. When guests visit your spa, provide them with an intake form that includes a space for an e-mail address.  Make sure guests fill in the information.

  6. Negotiate a link on other businesses’ websites who compliment your business.  Ask them to place a “register to win” on their web site or a link swap.

  7. Ask other businesses with a large e-database to send your e-newsletter to their database.  Invite people to opt in and register for your e-newsletter. (This practice can build your database very rapidly! We know it works because we utilize it! It increases our database tremendously.)  Of course, you have to have a meaningful e-newsletter. If you don’t have one, you might want to look into the “Ready-to-Go e-News” at InSPArationManagement.com.


E-mail guidelines:


  • Organize your list- use your software program or Constant Contact.

  • When creating your database form, make sure you include a box asking the guest permission to receive your emails.

  • Update your list on regular basis.

  • Always include an opt-out or unsubscribe link in your emails.

  • Protect your email list!


What can you market to your database?


  • Monthly e-news

  • Special offers

  • New products or services

  • Parties or special events

  • Press release

  • Service reminders

  • Last minute appointment specials


Focus on building your database and watch your business grow!

Leave your comments and share any other strategies you use to build your database.

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